The Psychology Of Decision Making In Network Marketing
The Psychology Of Decision Making In Network Marketing – Identifying the factors affecting strategic decision-making ability to promote entrepreneurial performance: A hybrid structural equation modeling – artificial neural network approach
This study builds a conceptual model of strategic decision-making ability that leads to entrepreneurial performance (EP) based on the two-system decision-making theory and logical analysis. An empirical approach was performed using structural equation modeling – artificial neural network (SEM-ANN) to describe the linear and non-linear relationships in the proposed model. The empirical results reveal that strategic decision-making abilities are affected by five factors: attention, memory, thought, emotion, and feeling, and …