How To Build Your Network Marketing Business – It’s the same old story, how do I recruit more people to my network marketing team? No matter what your product or service is, recruiting others to work with you, sales and marketing is always difficult. For a person to be successful in network marketing you must have several basic qualities. First, you have to be good at sales, and not all of us have that personality. Then you need to make time to hit the pavement, so to speak… and look for sales leads. Perhaps most importantly, you need to believe in the product or service in order to sell it effectively. These three things alone make recruiting new network marketers a real challenge.
Becoming a successful network marketer takes time. Even if you are already a sales pro, when in network marketing, your sales referrals are often word of mouth. Professional marketing exists in companies like Avon or Tupperware from time to time, and this boost helps, but it’s not a given. This means that you, the network marketer, must search for your own sales leads and market your network on your own. Can your potential sales recruit handle it? Marketing and sales are often two separate endeavors that require different knowledge and skills. That will make recruiting more difficult.
How To Build Your Network Marketing Business
We’ve established that viable candidates for network marketing teams are hard to come by. Even if you find someone with the necessary qualities and skills, they may not have a position or desire to join your organization. We didn’t say it was easy, but it wasn’t impossible. We believe that the first step is to have a clear understanding of your own abilities and function. Recruiting more network marketers for your sales team is not enough. If you don’t provide support, training, and direction to your new recruits, they are less likely to succeed. Network marketing sales can be tough. Finding new customers, retaining old customers and continuously increasing sales is a challenge in any business. [tweet_box design=”default” float=”right” width=”40%”]Network marketing recruitment is tough, but not impossible. Here are three basic items to consider when recruiting new salespeople:[/tweet_box]
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It’s not like a regular job where you’re surrounded by people who are constantly coaching and supporting your learning, all day, every day. In the network marketing world, it is very common for a new member to be given a packet of forms, catalogs and information to immediately go out and sell. Do you remember the first time you started? Wide-eyed, ready to sell to the world. However, your recruit may sell very little in the long run. Why? Because most of their first customers will be family and friends and you can only sell to them for so long. Does your new recruit understand how to find new customers? Recruiting just for the sake of recruiting, with no plan to train and support recruiters long-term will only end in failure…both for you and the recruiter.
Network marketing recruitment is tough, but not impossible. Here are three basic items to consider when recruiting new salespeople:
There are many ways to find recruitment. There’s only one way to keep them and make your team successful: Support! Your job only starts with recruiting someone to your team. The keys are training, support and collaboration. If you hand out a bunch of catalogs and some order forms to your recruiters, they will fail. Network marketing is a team sport and is often sold and promoted as an individual effort. Don’t abandon your new recruits after they’ve signed up.
Many people don’t know that the Beacon Center has its roots in network marketing. Our owner, Becky Stonebarger, has over 30 years of direct marketing and business networking experience. In fact, Becky started and ran a business networking group for many years. The high cost of hotel meeting rooms and the poor business environment of the backrooms of restaurants and bars led to the opening of their own space to meet. With those humble beginnings, finding an affordable place to meet, The Beacon Center was born.
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As you grow your team, you need a place to meet. If you are part of a large team, your team may struggle to find meeting and training locations. Give Becky a call or better yet, the Beacon Center can help set up your own tour by visiting our website. See how Beacon Center can be your partner in network marketing business.
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The Beacon Center is a collaboration between husband and wife team Gil & Becky Stonebarger. Becky is the mastermind and driving force behind the center, with Gill supporting her every step of the way. With a combined experience of 50 years in hospitality, Becky & Gill have finally realized their dream of an affordable, inspiring space for business and individuals alike to meet, train or party. Becky has owned several businesses over the years and is proud of her degree in casino management and is currently working on her event planning degree. Gill is a US Navy veteran who has managed hospitality operations across the country for over 30 years. They have been happily married for over 30 years and have two daughters and two grandchildren.
We use cookies to ensure that we provide you with the best experience on our website. By visiting our site, you agree to our privacy policy regarding cookies, tracking statistics, etc. OkPrivacy policyFirst of all, let me tell you that I am not going to sugarcoat anything in this article. To try to recruit you to one of my network marketing teams.
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So I guess we can both agree that I know a thing or two about how to do this whole network marketing business thing online and, more specifically, how to grow a network marketing business without relying on social media.
Does it surprise you that my two MLM income streams are not the primary focus of my online health and wellness practice and that I have been able to successfully grow both companies without using social media marketing?
Quick caveat: I don’t do house parties either. Allow me to stay home from the comfort of my own leggings and use the magic of the interwebs instead.
I’m not necessarily knocking social media as a way to connect with potential customers and share valuable and helpful content. It’s a great way to do both of these things, if you like.
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In fact, there is only one social media platform where I create original content from time to time, and every other place I show up online is a really bomb social media virtual assistant that works for me a few hours a week.
(Outsourcing is a topic I do a lot of coaching within my personal business coaching membership, but it would be a good topic for an article here. My wheels are turning…)
Anyway, here’s what you need to know before diving into the sustainable and evergreen online marketing methods you can use to grow your network marketing business fast, and that’s what I’m going to share today.
, I’m referring to a content or system that you set up once, but that continually attracts the right people to you like bees to honey, and turns them into paying customers without spammy and weird weirdness.
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2. Social media is not an evergreen marketing strategy because your content and posts die very quickly without seeing many eyes. As I’ve said before, it’s an exhausting hamster wheel we want to get off if you don’t like to engage and post on social media.
If so, keep doing what you’re doing and implement the strategies explained below so that your content continues to work for you.
3. Fish where the fish are: Are your dream customers and prospective team members searching for answers to their biggest pain points on social media or elsewhere online? (Forums, Google, YouTube, Pinterest…) Put on their shoes and stick your fishing pole into the lake where they’re already swimming. Does it make sense?
All right. When you’re busy generating your network marketing customer lead machine online, all the scary metaphors stop for a moment. Let’s do it.
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You need a website my friend. This is not negotiable. A social media profile page is not the same as a branded, simple website where you own the content, trust me, you need to own and have control over your content so that you can create a very strategic user experience that converts.
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