The Art Of Effective Communication In Network Marketing – I am Gennaro Cuofano, the founder; feel free to connect with me on LinkedIn or follow us on Linkedin.
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The Art Of Effective Communication In Network Marketing
In 2011, I enrolled in an international MBA. Coming from a legal background, an MBA was a way for me to quickly change direction.
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I wanted a career in business (as an entrepreneur rather than a manager). And I wanted to quickly find a career and move to the US (I’m originally from Italy).
Fast forward to 2013, after completing my MBA, I managed to get a job in California as an analyst with an emphasis on corporate finance and business strategy.
Rather than being an entrepreneur, however, I was anchored in a fixed career where, like in the military, I was supposed to take a few linear steps and wait a few more years before moving up the ladder.
Fast forward four years since starting my MBA and three years into my new life in California. The career path I got on through my MBA was not a satisfying one for me.
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That’s not why I applied for the MBA. So I quit my job, moved back to Italy and started my own digital business (a lot of things happened in the meantime, like moving to NYC for a few months, but let’s skip that part for now for brevity).
I figured most of the things I learned in business school were very useful for a linear corporate career.
For me as a digital entrepreneur, they weren’t that helpful. So I had to go back to studying on my own, experimenting a lot and learning a lot of new things from scratch in the process.
To make it more interesting, in 2016 I also joined a high-tech startup for which I still lead the Enterprise unit.
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It’s a real journey into the business world and a collection of resources I’ve learned the hard way over the years to help you advance in the uncertain business world.
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FW is not just about quick business education; it is a minimal dose of business education that leads to action rather than paralysis;
It is about original and independent research that is the result of thousands of hours of analysis, study and critical thinking.
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The title might make you think you can learn everything there is to know in four weeks.
Instead, it’s a concept about starting a journey where you can learn basic to advanced business concepts and apply them in the real world in just a few weeks.
Personally, it took me years to master some of the concepts I covered on this blog, and often the transition was about forgetting things that were no longer relevant or never were.
The real world is highly contextual. Things that work in the context won’t work or will be disastrous in the new context and environment.
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That’s why I try to remain agnostic. There are plenty of tools, frameworks and methodologies you can use, but each should be judged against the environment you’re in.
But the process is important. The process is preserved because it helps you quickly understand the context.
When I completely switched focus from my previous career to building digital businesses in 2015, I found that the education I had received through my MBA was not very helpful in building a digital business.
So I decided to document my new journey and as I went through it I thought about building the business school resources I wish I had when I was building my own business.
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As I put more and more things out into the world, I was able to gather feedback on whether these resources might be valuable to other practitioners in the real world, and that’s what fascinated me, and it’s still what keeps me going .
When I hear people posting about how they dealt with resources from ; how they started their business; how they changed careers or started a new role is what brings me satisfaction and happiness.
In order to continue to fund my passion, research and enable more and more people to learn advanced business concepts, I had to be financially sustainable.
The blog is monetized primarily through premium products (courses, books, subscriptions, sponsorships) for people who wanted to take their knowledge to the next level.
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People who come are very happy with the free resources available. While those people who are willing to take the extra step to join our premium resources.
The business world was changing rapidly; the digital world has changed the way business operates and understanding these dynamics has become critical. That’s why I started this blog. Here I’ve documented all the lessons I’ve learned over the years and made them available to you so that this place can become the go-to place for digital entrepreneurs, managers and marketers.
When I started in digital marketing, I came from a completely different background. I studied law, after an international MBA I worked as a financial analyst for a real estate investment company. This experience taught me to look at hard numbers and dissect any company’s balance sheets to understand the business logic behind them. By understanding how money moves, you can also understand the strategic thinking of any company.
When I approached digital marketing, I was looking for ways to break away from a regular 9-5 job and be myself. The problem was that all the things that were most visible on the web ended up being the least useful. I soon learned that visibility does not mean relevance. However, I wanted to include practical resources that anyone could use to grow their business or at least better understand the world of business.
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Then I joined a tech startup. There, since the end of 2016, I helped the company develop its business activities. One thing that was clear to me from day one was that a solid distribution strategy is key to any company’s success. From there I decided to learn anything about business modeling, business strategy, distribution strategies and growth marketing.
An MBA can still be a valuable program for people who want to advance their business careers. And for budding entrepreneurs. However, there are some fundamental aspects of MBA programs that make them too risky by today’s standards.
As the business world changes at an increasingly rapid pace, the opportunity cost of enrolling in an MBA program is too high for many people.
But that’s only part of the story, I argue. Today, MBA programs have become too risky for several reasons:
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In this blog, I deal with business models. And I focus a lot of my attention on those models that change the game. Just to be sure it’s not much of a disruption. What we accept and take for granted is the modern business and education model. However, this model has its basis in the world that has been formed in recent decades.
Many of the current business models that have reshaped the business world and rewritten the rules seem to harken back to a previous era. Where centralized and closed models have won in recent decades. New technologies finally enable the decentralization, disintermediation and delocalization of companies, processes and teams.
So you will be able to learn everything related to business growth, distribution, business modeling and digital business.
One of the most important lessons learned from studying technology companies is how distribution and the ability to design a sustainable business model are among the most important aspects. The more the company is based on a technical product or service, the more the founders will be technical people (engineers or programmers). Although it is great and allows us to create an incredible product. This can also lead to overseeing the right sales and distribution strategies to allow the business to take off quickly and become sustainable!
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As head of business development, I also focused my efforts on finding the right strategies, distributions and sales processes to accelerate the growth of digital businesses. It is important to never lose focus on the product and customer needs. I believe that from encountering a great product built around customer needs, distributed through the right channels, any company can achieve success, quickly and sustainably.
Community says I learned more in 90 minutes at a coffee shop than in three years of a part-time MBA
I was pleased that Gennaro was standing
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