The Role Of Personal Branding In Network Marketing Success – By Joan | Aug 5, 2019 | How To Guides, Tips To Build A Network Marketing Biz, Personal branding | 0 comments
Your personal brand defines who you are and what you want to be known for. This will help influence your reputation. Richard Branson says, “Reputation is all you have in your life.” This is important for network marketers because it helps people want to do business with you, but that’s a topic for another day. Personal branding is important in the network marketing industry because there are many others doing the same thing and different companies offering the same type of products. How can you stand out from the rest? Why should I do business with you versus someone else from your company or from another company? What added value do you bring?
The Role Of Personal Branding In Network Marketing Success
We all know that network marketing can and does have a bad reputation. It’s our job to portray ourselves and this industry in a way that conveys what it’s all about – heart, service and helping people.
Developing Your Personal Brand
So how do you do it? By having a clear and powerful personal brand. The way you present yourself, your core values and the foundation of your own business all affect the way you are perceived by potential customers or clients.
Follow the steps below to start defining your personal brand as a network marketer, and download 10 Ways to Stand Out Online as a Network Marketer.
Who do you want to work with? Many network marketers fall into the trap of thinking that their products will help everyone and so they try to sell to everyone. But the truth is, not everyone is interested or able to buy your products.
It’s important to narrow down your ideal customer, especially when it comes to personal branding because it helps us create specific content that speaks directly to this type of person. In the competitive world of network marketing this will help you cut through the noise and get noticed!
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Here are some questions you can ask yourself to help find your ideal customer: Is your ideal customer male or female? What is his name? How old are they?
Next, ask yourself about your personal brand values. I’m talking about your priorities – your core values. These are the heart of who you are, they determine how you make people feel about you.
Values are important in network marketing, especially if it gets a bad reputation. Showing your personal values allows your potential clients to see that you are genuine, you care, and you believe in your products.
Do this by choosing 3 to 5. You don’t want to have too many core values; otherwise, you won’t be able to focus on what really matters. Here are some examples:
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If you’re having trouble holding onto it, ask a friend what they think your core values are. I asked my husband and he said that one of me is careful. Um, I don’t think one is a core value.
You can also think about when someone or something made you angry. You’re probably angry because it goes against one of your core values, or because it’s not true.
Remember, your core values must be truly yours. If you’re not authentic, people will see through you, and your plan to get more sales and customers will fall to the ground.
The topics you create for your personal brand should provide value to your audience. These are topics you can create content around to help attract your ideal customers. Always refer back to the customer profile you created and ask yourself, will my ideal audience read it?
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Cover the topics that are most relevant and avoid trying to spread too far or you may dilute your message. Some of the topics you can look into include:
Your social media accounts should support your personal brand narrative and the core values you promote as a network marketer. A common mistake network marketers make is to try and post regularly, but the content isn’t always the best in what they’re trying to say! It is best to publish small, but powerful and meaningful content on social media that is targeted exactly at your ideal customer. Instead of appealing to the completely wrong audience with the useless content you put out every day.
Check your social media accounts today to see what you are doing now and where you want to be. Ready to take action now? Click here to join the FREE 5-Day Bootcamp.
If you’re just getting started with social media, I recommend starting with one to two platforms to focus on.
Personal Branding Archives
On your business page, have a clear profile picture. You can include a cover photo with more about you or a call to action, which can lead to your website, Facebook group, sign up for your next support group, email list, newsletter , and so on. You can also lead your page’s call to action on one of these.
*Just be aware that if you plan to run Facebook ads you need to keep your photo to text ratio low or Facebook will disapprove the ad.
On your business page, use your about section as another place for a call to action. This can lead to them requesting a free sample, joining your free Facebook group, and more.
Share a post from a person or page you like (those with a large audience or high engagement are a good place to start)
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Do a Facebook Live (This is a great way to get to know your audience better.)
As you can see there are different ways to keep your personal brand consistent on your social media while still coming up with unique and engaging content. As a network marketer, establishing your personal brand is essential if you want to be successful. Be the ‘it’ person that your ideal customer goes to and thinks about and you’ll see recommendations and referrals flood in.
Check out 10 more Ways to Stand Out Online As A Network Marketer by clicking the image below:
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Your personal brand voice and style play an important role in attracting clients and differentiating yourself from other freelance writers. It includes the tone, language, and personality you use in your writing and communication. Here are some strategies for developing your personal brand voice and style:
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1. Identify Your Target Audience: Understand your target audience and their preferences. Are they looking for a formal and authoritative voice, or do they respond better to a more conversational and friendly tone? Aligning your brand voice with your audience’s expectations is important.
2. Define Your Brand Personality: Think about the personality traits you want to convey through your brand. Are you professional, approachable, kind, or empathetic? Define the key characteristics that align with your brand and use them regularly in your writing.
3. Study Other Successful Writers: Study the writing styles of successful writers in your niche and analyze what resonates with their audience. Take inspiration from their techniques while maintaining your own unique sound and style.
4. Write in Your Natural Voice: Authenticity is key to developing a personal brand voice. Write in a way that is natural and true to your personality. Avoid trying to imitate others or adopt a voice that does not match your identity.
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5. Maintain consistency: Consistency is key to developing a brand’s voice and style. Make sure your brand voice is consistent across all your communication channels, including your website, blog, social media, and client interactions.
6. Adapt Your Voice to the Context: While consistency is important, remember to adapt your voice to different contexts. For example, the tone you use in a blog post may be different from the tone of a client’s email or
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