Network Marketing, also known as multi-level marketing (MLM) or direct selling, is a business model where companies sell products or services through a network of independent distributors or representatives. These distributors typically earn income through direct sales of products and by recruiting new distributors into their network, thus building a team or “downline”.

In network marketing, distributors often have the flexibility to work part-time or full-time and can operate their business from home or any location with an internet connection. They are responsible for marketing the products or services to customers, generating sales, and training and supporting their team members.

One key aspect of network marketing is its emphasis on building relationships and leveraging personal networks to grow the business. Distributors often rely on word-of-mouth marketing and social networks to promote products and recruit new members to join their team.

Critics of network marketing argue that it can resemble a pyramid scheme if the emphasis is more on recruitment than on selling actual products or services. However, proponents of the industry assert that when properly implemented, network marketing offers individuals an opportunity to build their own business with low startup costs and the potential for significant income based on their efforts and the performance of their team.