Top Network Marketing Companies To Watch In 2024 – Social media platforms come and go, but which are the most popular in 2024? And most importantly, which one is right for you?
By John Marquez John Marquez John is a coffee-loving digital marketing manager at Optimist. He spends much of his time testing different engagement strategies and in his spare time, arguing his findings with his dog, Zeus. View Full Bio Learn about our Editorial Policy
Top Network Marketing Companies To Watch In 2024
Edited by Natalie Stenge Natalie Stenge Natalie is a writer and content manager who is passionate about using her craft to empower others. It thrives on team dynamics, great coffee, and excellent content. One of these days, she might even come up with her own content ideas. View Full Bio Learn about our Editorial Policy
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To succeed in today's competitive market, it is important to build a go-to-market strategy that aligns with your business goals and leverages the power of social media marketing along with other strategic tools, such as email marketing.
You need to have a strong online presence to reach customers. And it's not enough to invest in proper social media management, you also need to use the right platforms.
In this article, we will look at the top 16 social media platforms you should try in 2024 and explore how you can use them effectively to grow your e-commerce business.
There are many factors that go into deciding which social media platforms are worth your attention — and which aren't. For this top, we looked at monthly users as the main criterion, but we also took a bit into the main audience that each platform attracts and the main features that make each channel special.
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With 2.9 billion monthly active users, Facebook is the most popular social media platform. The social media giant has come a long way from its humble beginnings as a college networking site. Today, it is a global phenomenon, uniting people from all walks of life.
Adults of all ages and backgrounds use Facebook, with 70.8% of users aged between 18 and 44. However, as of January 2023, the largest audience on Facebook consists of men between the ages of 25 and 34 – or approximately 17.6% of global users.
Facebook users watch an average of 100 million hours of video per day. Whether it's a funny clip, a how-to tutorial, or a heartwarming story, videos have the power to grab and hold attention. But there are a ton of other formats you should test for your Facebook posts – carousels, stories, polls, and more.
Get the most out of Facebook for your business by pre-planning your posts with the scheduling tool and monitoring Insights for engagement and post reach. Social media advertising with Facebook ads can also help you reach a wider audience and promote your content.
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WhatsApp is a popular messaging app all over the world, especially in countries like India and Brazil. The platform allows users to send voice and voice messages and make free voice and video calls.
The platform's user base is diverse, with people of all ages and backgrounds using it to stay connected. WhatsApp is popular among younger users, with 26% of users aged 26-35 and 20% of those aged 36-45 using the app regularly.
Most people use the platform for messaging and communication, so content shared on WhatsApp is often more personal than on other social media platforms.
To optimize your experience, use WhatsApp for Business to spark conversations through personalized messages. Whether it's a birthday message, a holiday greeting, or just a “thinking of you” note, personalized messages can help foster a sense of connection.
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Keep in touch with customers easily by creating specific groups to stay connected with various audience segments or use the broadcast feature to send messages to multiple contacts.
YouTube is a video sharing platform for businesses, creators and influencers looking to create engaging video content to reach their audience.
The platform's user base is diverse, with people of all ages and backgrounds using it to watch and share videos. YouTube is popular with a younger audience, with 52.4% of users aged 18-44 using the app regularly.
With YouTube content, the possibilities are endless. Educational or how-to videos are in demand as they give viewers something useful and establish you as an expert in your field.
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Entertaining videos can also generate more engagement and shares. But if neither option suits your business, you can share vlogs or personal stories to establish deeper connections with your viewers.
A good social media manager can also help you collaborate with other creators or businesses in your niche to expand your reach and generate quality content.
Instagram is one of the most used social media platforms for sharing photos and videos with followers.
Most Instagram users (31.7%) are aged 25-34, followed by users aged 18-24. Older adults are less likely to be users – only 5.8% of users are over 55 years old.
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For Instagram, visual appeal is key. Whether showcasing your products, sharing inspirational or motivational content, or taking followers behind the scenes, aesthetically pleasing photos and videos can go a long way in helping you establish a strong visual identity, building a sense of authenticity with your audience yours, and attract more followers. .
If you want to expand your reach on Instagram, ask your social media manager to set up a Creator or Professional account for your business – the platform has several options for paid social media ads to increase your reach.
The platform is popular with a younger audience, with 92.4% of its users between 13 and 34. TikTok ads are also super affordable at the moment, at around $0.5 CPM and $0.02 cost per click.
TikTok is all about creative, entertaining and engaging short-form video content. In addition to interacting with your audience through the latest dance challenges or lip sync videos, educational or how-to videos on the platform – for example, cooking demonstrations or a DIY project using the -your product.
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Using the app to connect with like-minded collaborators will also help you get more out of your business's social media budget.
Want more tips to improve your TikTok content? Check out our guide to making TikTok videos that sell.
Telegram is another popular messaging app that has taken the world by storm. The app offers many features that make it ideal for businesses – for example, end-to-end encryption for all messages, so that only the sender and receiver can read them.
Channels and groups are a big part of the Telegram experience, with up to 200,000 members allowed in a single group. Creating or joining groups related to your industry or niche can be a great way to connect and share relevant content with a wide audience.
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Snapchat allows users to send pictures and videos that automatically self-destruct after a few seconds, making them perfect for sharing private moments. The app also has several fun features, including filters and lenses. So there are a ton of fun features and ad types for Snapchat marketers to play with.
Like TikTok, Snapchat is most popular with a younger audience. At least 48% of the platform's user base are teenagers and young adults between the ages of 15 and 25.
Using Snaps that disappear within seconds can create a sense of urgency that prompts followers to take action. Take advantage of this opportunity and offer special time-sensitive offers and promotions.
To leverage this platform and engage your followers, be sure to encourage them to create and share their own Snaps using branded filters or hashtags, and repost them for better engagement. Snapchat ads are gaining ground so be sure to test those as well.
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Pinterest focuses on visual content, allowing users to discover and save ideas for various projects and interests – it's a go-to platform for inspiration and creativity.
80% of millennial women use the platform as a search engine, with women making up 77.1% of all Pinterest users.
Pinterest is ideal for searchable content, including DIY inspiration and tutorials, infographics on complex topics or data, inspirational quotes, and wallpaper graphics.
Twitter is a popular platform for news, entertainment, and personal expression. The site allows users to share short 240-character messages, or “tweets”, with their followers.
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The platform's user base is diverse, with users from all over the world and from various backgrounds. Most Twitter users are between the ages of 18 and 49, with a higher concentration in the 25-34 age range.
Twitter is known for its real-time updates and news coverage. If you want to establish yourself as an authority in your industry or niche, sharing timely news and insights can effectively build your following.
Although primarily a text-based platform, high-quality visuals such as images and videos can help your tweets stand out in users' feeds. Be sure to use relevant hashtags to increase visibility and engage with other users by replying to their tweets, retweeting their content, and participating in relevant Twitter chats.
At least 23% of adult men in the United States are Reddit users. The platform's user base is younger, with 58% of users falling between the ages of 18 and 49.
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A unique aspect of Reddit is its focus on user-generated content and discussion. Users can submit posts and engage in conversations with others through comments and upvotes/downvotes, which creates a sense of community.
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