Psychology Of Color In Marketing And Branding
Psychology Of Color In Marketing And Branding – A company’s brand is its unique identity that sets it apart from its competitors. It is the sum of a company’s reputation, product quality, customer service, and other factors that contribute to the overall perception of the company in the minds of its customers and stakeholders. One of the key elements in developing a successful brand is the use of color; This is often referred to as brand color psychology or the psychology of color.
Brand color psychology is the study of how color affects human behavior and emotions. It has been …