The survival and prosperity of the business greatly depend on the satisfaction and happiness of the consumers. The loyalty of the customers aids the business growth and they become the future ambassador of the brand and spread positive words and influence the purchasing behavior of people around them. This method is known as word-of-mouth marketing. Consumers get nothing from the company or the brand in response to the awareness effort; it is just the consumer loyalty that attracts more customers for the brand.
Online shopping deals are comprehended to catch the concentration of customers instantly. However, online stores utilize mixed strategies to gain recognition. The New York Times Store is the perfect model of an online trademark that satisfies the request of consumers by offering them the facility to tailor and personalize the offerings.
Expectations of customers from the online brand
Different customers look for different product features while purchasing … Read the rest