Network Marketing Strategies For Busy Professionals – Improve your digital marketing strategy – How should I structure my digital marketing plan for 2024? with our hub page
Use our hub pages as a reference to get up to speed on all the most important digital marketing techniques. They will help you quickly understand how to make the most of the technique through definitions and recommendations on our member resources and blog articles on strategy, best practices and the latest statistics.
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We believe an omnichannel marketing strategy is essential for marketers to take advantage of the growing digital marketing opportunities for customer acquisition and retention – so you can win more sales. See our article on 10 reasons you need a digital marketing strategy for the compelling reasons why you need a dedicated strategy to prioritize your digital communications investments.
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Most definitions of digital marketing strategy, dive directly into the digital marketing tactics such as organic and paid search and social media (it is still essential to invest enough in these and follow best practices). For us, what is most important is how the strategy supports the business goals and is integrated with other offline marketing activities. So in his book
In our opinion, a digital marketing strategy is essential to provide a consistent direction for online marketing activities and channel integration. The goal of the strategy should be to ensure the
To grow a business through customer acquisition and retention or to achieve the communication goals of non-profit organizations.
By identifying opportunities to create value for customers and the business by looking at new digital business and revenue models such as subscription commerce. We believe that an online marketing strategy is essential, because without it companies will not invest enough in marketing activities that are always on the life cycle and improve the best practices for all digital marketing channels shown in the visual.
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Our visual is defined to simplify the many options for digital media channel on different platforms such as Meta, Google, Microsoft, Amazon and publisher sites in six areas of improvement, both for your marketing campaigns and continuous, always promotion.
The six digital marketing communication tactics that the digital marketing strategy should specify investment in and improvements for best practices are:
1 Search Engine Marketing. Increases search engine visibility for target keywords through paid Pay-Per-Click (PPC) advertising and organic search engine optimization (SEO), balancing paid and earned media strategies.
2. Social Media Marketing. Combines paid advertising and organic content on platforms such as Facebook, Instagram and LinkedIn to improve visibility and engage customers, using both owned and earned media.
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3. Display advertising. Includes online banner and video ads on social media platforms and publishers to increase brand awareness, including programmatic display and native advertising, similar to digital sponsorship.
4. Digital PR. Aim to secure positive external mentions, using tactics like guest blogging and influencer outreach to drive awareness, drive traffic and support SEO.
5. Digital Partnerships. Includes collaborative promotions on third-party sites, including affiliate marketing, co-branding, and co-marketing, effective in retail, travel, and finance sectors.
6. Digital messages. Includes primarily email marketing that remains effective, but also the use of mobile messaging including mobile push and SMS notifications, targeting registered opt-in audiences with an emphasis on compliance with privacy regulations.
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Bringing it all together is our definition of digital marketing strategy relevant to all businesses from small to large:
“A plan that defines the future direction and investment needed to improve the contribution of digital marketing to a company. It should set SMART goals for digital channels and prioritize strategic initiatives to leverage digital media, data and marketing technology to increase the engagement of audiences using digital devices and platforms. Its scope should include possibilities of both new business and revenue models and always-on communication and campaign integrated with offline media and interactions. How is a digital marketing strategy structured?
To ‘cover all the bases’ of the many digital marketing techniques required to maintain continuous visibility through always-on marketing activities using channels such as web, search, social media and email marketing.
Our RACE Growth System for improving marketing effectiveness has two parts to structure your plan that covers both the framework and the process that we will introduce in this article with two different visual images:
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1. The RACE Planning Framework: defines the essential activities and measures that companies must master in order to survive and thrive in today’s marketing world.
2. The RACE OSA Improvement Process: defines the three steps needed to build and implement your growth plan – either for your overall marketing plan or for an individual channel, such as organic search, social media or email marketing.
When you sign up as a free member of Smart Insights, you can download our popular 90-day RACE planning template that explains how to use the RACE Growth system.
Our popular infographic summarizes the 5 steps of the RACE Marketing Planning Framework which is a classic marketing funnel aimed at improving marketing effectiveness.
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The advantage of our digital marketing framework is that you can start seeing the results of your marketing activities immediately, and you can use data and insights to adjust your plan to meet your goals, as you can see below.
The Smart Insights approach to improving digital marketing maturity is data-driven, so the infographic recommends some of the key measures that should be used to set goals and improve performance at each stage.
Free Digital Marketing Plan Template Our popular marketing planning template is structured around the Smart Insights RACE framework. Join Smart Insights as a free member to download our digital marketing plan template today Access the free digital marketing plan template
To make the RACE planning framework actionable, OSA provides a simple process to create your overall strategy and improve the results of individual channels such as search, social media and email marketing.
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The RACE OSA growth process is designed to help our members improve their marketing results, tailored to their needs based on the size and type of business, their personal experience and needs.
So you can make an immediate impact, we recommend that you start by creating a 90-day prioritized plan and then create a longer-term annual plan and roadmap.
In your first 90 days with Smart Insights, our system will help you quickly decide where to prioritize to achieve your business and personal needs by using our learning paths, tools and templates to create your learning and action plan .
You can apply OSA to various marketing activities from creating a growth plan for the next 3 months, creating an annual plan or improving your marketing campaign process. It also works well for driving results from individual channels such as the website, organic or paid search, social media or email marketing. You can also apply it to your personal learning and skill development.
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The 5 stages of strategic digital marketing planning are: Plan > Reach > Act > Convert and Engage.
In this section, we will summarize the key success factors for each phase of your digital marketing strategy, with examples, integrated into the Smart Insights RACE Framework.
Every successful digital marketing strategy starts with a plan! We recommend that you use a data-driven approach, assess your current digital marketing effectiveness and plan to improve.
Omnichannel planning capabilities include customizing analytics, setting up KPI dashboards, and setting SMART goals to create a strategy of prioritized improvements to how you deploy digital marketing media, technology, and data to increase leads and sales.
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To ensure your digital marketing strategy works efficiently and effectively, we recommend taking a digitally focused approach to strategy and planning. Our RACE Framework is designed for marketers and managers to create a fully integrated, data-driven, practical digital marketing funnel to support the overall vision of their business.
Our 5-step digital marketing plan guides you through reaching new audiences, to nurture interaction, convert customers and drive engagement and referrals. That’s why we call it the R-A-C-E Framework.
If youare still looking to introduce or define digital marketing within your business, check out our recommended 18 digital marketing techniques to start your digital journey.
Strengthen your marketing funnel by reaching more customers and building awareness. Inform your digital marketing strategy with the latest important online marketing techniques to drive visits to your site.
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Smart Insights members can stay up-to-date with the latest marketing techniques at every stage of the RACE Framework.
Encourage interactions on your website or social media to help you generate leads for the future. After you’ve reached your audience, it’s crucial that you influence their next steps to go down the funnel to a purchase decision.
This is where strategic content marketing comes into play. Use content marketing to entertain, inspire, educate and persuade potential converters during their customer lifecycle.
The pinnacle of your structured digital marketing strategy is of course to convert more customers. Use retargeting, nurturing and conversion optimization to remind and convince your audience to buy online or offline or phone and face-to-face channels if these are important to you.
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Finally, after working so hard to get them, did you know that you can increase sales from existing customers by keeping them engaged after their first purchase? Improve your personalized communication with web, email and social media marketing using the data you already have about them to create hyper-personalized marketing campaigns.
In addition, machine learning enables unprecedented insights into consumer behavior. For example, predictive analytics can be used to identify:
Digital marketing channels play an important role in your customers’ experiences
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